Status CLOSED
Award $284
Ends WON
Designs 450

A logo project by AndrewMcGarry

mcgarryfashion Logo Project

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logo text:

mcgarryfashion

logo taglines:

The Fashion Search Marketing Company

logo type(s) required:

Logotype
Logotype Example

industry / business type:

Consulting and Strategy

who we are:

In a world of me-too digital marketing agencies, an experienced search marketing consultant (that's me, Andrew McGarry) who works with global fashion brands is setting up a new company. Rather than give it a boring name like INANIMATE OBJECT DIGITAL, I'm going for mcgarryfashion. I'm more tech-minded than fashion at heart but it's a niche that involves creative minds and style, both which I admire.

what we need:

A logo mainly for online. The aim is to stand out and have a tagline like 'The Fashion Search Marketing Company' so that Ecommerce Managers know what we do. That's who hires us, marketing managers who either don't have the in-house talent or the results from agencies who charge much more. We help companies connect with their potential customers in search engines like Google & Bing. During my research I found the U.S. agency 'mcgarrybowden' and I really like their logo and website. As I'm not a massive agency I'd like something that's equally classy but with a hint of quirkiness. I'm not a 9-5 person so it's about communicating trust & confidence alongside that sense of individuality. My clients like the personable aspect of the service. Search-related imagery is often cheesy so when ecommerce is moving more to mobile devices and tablets, the old PC images can look dated. Perhaps a pair of specs beside the name would hint enough & seem personable at the same time? Combining fashion & search engines is a challenge so not sure what will work.

creative cluster:

Abstract,Elegant,Boutique,Traditional,Professional,Clean

color(s) & font(s) the design should explore:

Avoid any fonts futuristic or tech looking. Think style, intelligence, unique.

themes, graphics or ideas the design should explore:

Experienced but with a hint of quirkiness. I'm not a 9-5 person so it's about communicating trust & confidence alongside that sense of individuality. My clients like the personable aspect of the service.

current website:

www.mcgarryfashion.com

visible to logged in users only:

no

project duration:

14 days