How to Launch a Successful Contest on Hexi Design

19 June 2019

How to Launch a Successful Contest on Hexi Design

When starting a business, it is always recommended to write a thorough business plan to iron out the grey areas and define exactly how you envisage your business running.

The same can be said when deciding to launch a design project with Hexi Design. When you have clarified your ideas and needs, when you have researched color and logos, and when you have confirmed the text and images you want to use, it’s time to launch your first design contest with Hexi Design.

You may find it tough to turn your “baby” over to someone else. It’s always tough to let something go. But as a business owner and leader, you learn to delegate, to trust others, and to value the talents of others.

But, if your still wondering if Hexi Design reaches the power and talent necessary to bring your ideas to life, you needn’t worry. What we have done here is to help you prepare for what could be the most important launch in the early phase of your business.

Talent responds and everyone wins!

The launch starts when you post your logo needs on Hexi Design’s platform. It’s like posting a want ad for a special project to a very special audience. You explain what you want, how much you are willing to pay, and when you want it.

Ideas will swarm in from everywhere around the world. These designers are eager to compete for your attention and satisfaction. Once you settle on a creative idea, you open a conversation with the competitors to tweak and refine the design until you are satisfied.

Once you reach the deadline date, you choose the favorite. That designer wins the contest and the prize money. You get the final artwork and permanent copyrighted ownership. Don’t like it? You have Hexi Design's 100 percent money back guarantee!

The best briefs attract the best talent!

It’s a brief that opens your conversation. If you can’t present a clear idea of what you want and need, designers don’t know what to offer. They are not likely to express their interest if you haven’t laid out the bait, as it were.

A brief is a short clear statement. But it also presents instruction on completing a task as imagined. You are looking for creativity, imagination, and execution. And, it’s your job to explain those expectations as clearly and thoroughly as you can.
How do you know a good brief when you see one?

You must start with a statement of your project need. You must specify whether you want a logo, brand identity, business card, or other marketing material. Designers need to know where and how you will use the material. Hexi Design develops many logos, but your brief can seek bids on other branding options.

But, let’s say, you are after a logo. You must prepare a brief that does two things:

  1. It specifies what you want, and
  2.  It explains your branding strategy

You need a memorable and iconic logo, but you also want one that communicates the message you want the logo to deliver. You are looking for a logo shape, color, design, and typography to identify your business and position it as a leader in the market’s current competition. So, it helps if your brief includes stellar examples of what you are after.

The Hexi Design process helps you set up a working brief. But it helps if you spend serious time wrestling with what you and your stakeholders want in terms of visual representation. Preparing the brief is a process requiring you and your collaborators to work out any misunderstanding or disagreement on your marketing strategy.

The artists and designers wanting contest wins will respond better and faster to challenging titles and subtitles on your brief.

Great titles maximize designer interest!

Wondering how to catch a designer’s attention? Start with a smile—and a good title. Your best foot forward is a short, clear, and concise title. It’s not the place to be vague or confusing.

Be descriptive! Make your design project title interesting yet simple. Hexi lets you browse its “find a project” for samples of the way to word yours.

Using a title like “Need a logo!” won’t claim attention or interest the designers out there. The only thing specific here is “logo.” But they already know you are looking for a logo. They need a bit more to get a hand around what you want as well as what you “need.” Designers will pass on such titles looking for the specs in which they excel.

The creative designer mind wants to know what path to follow. Without a more specific title, they don’t know who you are, what your business does, or what vibe you want to put forward. For instance, some designers have a record of high-quality work for lawyers, childcare, hair stylists, non-profits, or other industry sectors.

Some designers favor contemporary energies. Some excel in traditional and classic styles. And, still others have experience with retro looks and typography. So, it helps if your title sparks their interest.

Hexi Design helps with room for a description of “Who Are You?” encouraging you to clarify what your organization does and what you are looking for. This does not do the trick:

Title: C restaurant.
Who are you? Beachfront restaurant, seafood, medium-priced

In this case, the title gives the name of the business, but it doesn’t say what they’re after. It also summarizes what the owner wants to emphasize. But there is no sense of the style or message they want to send. The designer might pick up on the repeated mention of the waterfront location but doesn’t know if you want to emphasize the fun, food, or price.

Title: Modern beachfront restaurant, requires seafood inspired logo.

Who are you? We area two chefs and best friends looking to bring a fresh, youthful and modern twist to beachfront dinning.

This is a better approach. It spells out what you want: modern, beachfront and so on. This offers enough for designers in the Hexi pool to start thinking. Creative types, they start picturing sketches in their head. They work out imaginative scenarios, or they say this is not the work I do well. In any case, it’s enough to start the visualisation process.

Good background expands a designer’s interest!

You must post exactly what it is you need. You should describe where and how you plan on using the final artwork. For example, the designer needs to know if you intend to use it in printing, websites, sales materials, and so on.

The best brief provides the background to deepen the designers’ understanding of what you do. You start with the name of your logo, a subtitle, a slogan, and a short description of what your outfit does and who makes up your market.

  • Enter who you are, what your organization does, and what product or service you offer. Without this information, you and designers could get off the track, each following a different direction to what will be an unsatisfactory conclusion.
  • You should be able to pinpoint your target audience. In fact, the brief process can help you target that market better. The designer needs just enough info to help research that market and opt for design trends or proven styles reaching the targeted consumers. Or, you can provide the tone, colors, and images you find work best.

So much depends on style!

“Style” means many things to different people. But you must give the designers some direction on the business image you hope to present to your targeted audience. The brief asks for a “Visual Style.” They seek some sense of the tone that fits your self-image.

There are samples of logo categories from which to choose. There’s a range of interests: a contemporary, abstract, classic, minimalist, or retro look. And, to help you, Hexi’s brief lets you choose six key terms that offer designers a matrix within which to work. It offers options like playful, edgy, professional, youthful, and more.

The brief has room for your recommendation on colors, images, and text. You may also like to attach existing logos, website written copy or photography to familiarize the designer with what you have done in the past.

Because you started by establishing your budget, your brief will appear with that price. But you can revisit the pricing to upgrade your job’s listing and detail. You can browse the projects currently showing on Hexi to see how yours might rank or how you might rephrase your posting.

Don’t forget to engage with designers!

As designers participate in your project, you should launch a conversation that increases your mutual understanding of your need and the designer’s talents – this is key!. The more you can share and the more you can talk back and forth, the more closely the work will match your needs.

It’s also an opportunity to let the designer know you have a feel for the technical aspects. If you can indicate some grasp of printing requirements, paper weights and finishes, layout specs, and the like, the artist can provide the artwork in the form you need. A designer might provide a clever and attractive image, but if you don’t know the potential price of creating die cuts, letterpress, or engraved textures, the design may not be useful.

Print-ready art varies from country to country. Measurements and specifications on edging, bleeds, runs, and cuts vary. The designers know how to meet these standards but must know what your printer’s requirements are.

Conclusion

While conversations with the bidding designers is key to get things right. The clearer and fuller the brief, the more you can expect greater results.

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